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Hi there. 👋

My name is Chutimon Tangtanaporn

You may call me "Pang", A self-taught multidisciplinary digital product designer building experiences at Charoen Pokpand (CP Group), Agoda and SmarterTravel. Apart from my full-time work, photography is where my love for capturing various moments became a real hobby.

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User Experience Design · User Interface Design ·
Digital Product (0-1) Design · User Research · Design Thinking · Visual Design · Quant & Qual Data Analysis · A/B Testing ·
AGILE & Sprint Process · Branding · Design systems · Gamification ·
Stable Diffusion (AI) · Photography · Studio Photography

Work Experiences

2023 - Now

Lead Designer at SmarterTravel

  • Strategic North Star designs and manages all design aspects of products, branding, and visual language.

  • Create the branding language design system for SmarterTravel.com, Oyster.com, Bookingbuddy.com, and  familyvacationcritics.com.

  • Collaborate with the organization to rebuild design fundamentals from the ground up to another level.

2014 - 2023

Senior Product Designer at Agoda

2020-2023 - Senior Product Designer

(Core team: Search, Bookings & Payments,
Travel platfo
rm team: Flights)

  • Strategic North Star design and redesigning Agoda Flights on App.

  • Optimized and redesigned the Flights' add-on experiences on all platforms (baggage, seat selection, insurance, etc.). Impacted on add-on purchasing started from $0.2 per booking to $2 per booking.

  • Handpicked for the COVID action team, which brought bookings up from 20% to 70% in several initiatives.

  • Strategetic North Star on hotels search result page, increasing conversion to 10k+ bookings.

  • Redesigned Search Results on the App to bring more context, which increased conversions and reduced indecision by 10%.

2019 - Product Designer

(Core products: Bookings & Payments, AgodaHomes)

  • Optimizing payments for a friction-free experience on all platforms (web, mobile web, app), reducing drop-off by 20% with personalized experiences across geographies.

  • Optimized seamless payment experience by integrating well-known payment methods worldwide and personalized based on user's nationality.

2018 - UX Designer

(Families and Group travelers experience team, AgodaHomes)

  • Work with the product, customer service, and research team to launch a personalized experience for family travelers and group travelers. Significant win experiment on products and increased conversions, reduced indecision by ~15%, and customer satisfaction upon check-in.

2014 - Visual & UI Designer

(Core products - hotel bookings)

  • Strategic North Star design and redesigned Agoda Website

  • Product experiments

2014

UI & UX Designer - RoboQ Startup

(Startup project participated True Incube #2)

RoboQ is an online restaurant queuing system designed to notify and alert customers once their queue / orders are ready.
This project is participated as a 40 Final teams in True Incube #2 accelerate program.

2012 - 2014

Web & Multimedia Designer at CPF IT Center Co., Ltd

(CP Group)

Designed and developed visual arts, media, web interface, and in-house software interface for all company's products (both online and offline) for Charoen Pokphand Foods (CPF).

---------------------------------------------

2011

Author, Photographer, Art Director of Lanna Lanterns Photo Book

This photo book serves as my thesis project for publication design and photography. I crafted it meticulously, from selecting the narrative and creating concepts to overseeing art direction, tone and voice or writing, photography setup, and printing techniques.

2010

Photographer & Art Director Assistant (Trainee) for WE Magazine

(Amarin Printing And Publishing)

Worked end-to-end process from creating monthly magazine concept and content to the publishing process.
Worked closely with professional photographers and content editors in studios and outdoors.

2009 - 2010

Photojournalist for ONG Magazine

I collaborated with "A DAY" magazine team on the concept of believing in the power of people who inspire positive change in the community of Chiang Mai, Thailand.

Education

2008 - 2011

CHIANG MAI UNIVERSITY | Faculty of Fine Arts (Design Department)

  • B.F.A (Hons - GPA 3.5) Graphic Design minored in Photography

Training Certificates

2023

Graphic Design with AI (Stable Diffusion)

Dec, 2024 via Skooldio

Foundations: Data, Data, Everywhere

Oct, 2023 | Google

How to Create Successful Design System with Storytelling

May, 2023 | Interaction Design Foundation (IxDF)

Foundations of User Experience Design

Jan, 2023 | Google

Recommendations

"I am delighted to write this recommendation for Pang, a highly skilled and talented UX Designer. I had the pleasure of working closely with Pang for 5 years at Agoda, where she consistently demonstrated their exceptional abilities and dedication to delivering outstanding user experiences for many products across our consumer-facing products.

Pang, possesses a deep understanding of user-centered design principles and has a keen eye for detail. They excel in transforming complex ideas and requirements into intuitive and visually appealing designs. Pang's passion for creating delightful user experiences is evident in every project they undertake. Their ability to empathize with users and anticipate their needs enables them to craft seamless interactions and interfaces that are both aesthetically pleasing and highly functional.

During their time at Agoda, Pang played a crucial role in various design projects across our Hotels, Flights & Horizontal teams. Her contributions were instrumental in enhancing the overall user experience of our products. Their creative problem-solving skills, combined with their strong analytical thinking, allowed them to tackle challenges effectively and come up with innovative design solutions.

Furthermore, Pang is an excellent collaborator and communicator. They actively seek feedback and involve stakeholders throughout the design process, ensuring that everyone's perspectives are considered. Their open-mindedness and willingness to listen to others' ideas make them an invaluable team player. Additionally, their ability to clearly articulate design decisions and rationale facilitate effective communication with cross-functional teams, executives, and clients alike.

In summary, I wholeheartedly recommend Pang for any UX Designer position. Their exceptional design skills, passion for user experience, and ability to collaborate effectively make them a valuable asset to any organization. I have no doubt that Pang will continue to excel and make significant contributions wherever they go."

Deven Grover

Senior Director, Global Head of Product Design at Agoda (Booking Holdings Co.)

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© 2023 Chutimon Tangtanaporn with ❤️ & ☕️ in Bangkok, Thailand
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