Hi there. 👋
My name is Chutimon Tangtanaporn
You may call me "Pang", A self-taught multidisciplinary digital product designer building experiences at Charoen Pokpand (CP Group), Agoda and SmarterTravel. Apart from my full-time work, photography is where my love for capturing various moments became a real hobby.

User Experience Design · User Interface Design ·
Digital Product (0-1) Design · User Research · Design Thinking · Visual Design · Quant & Qual Data Analysis · A/B Testing ·
AGILE & Sprint Process · Branding · Design systems · Gamification ·
Stable Diffusion (AI) · Photography · Studio Photography
Work Experiences
2023 - Now
Lead Designer at SmarterTravel
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Strategic North Star designs and manages all design aspects of products, branding, and visual language.
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Create the branding language design system for SmarterTravel.com, Oyster.com, Bookingbuddy.com, and familyvacationcritics.com.
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Collaborate with the organization to rebuild design fundamentals from the ground up to another level.
2014 - 2023
Senior Product Designer at Agoda
2020-2023 - Senior Product Designer
(Core team: Search, Bookings & Payments,
Travel platform team: Flights)
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Strategic North Star design and redesigning Agoda Flights on App.
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Optimized and redesigned the Flights' add-on experiences on all platforms (baggage, seat selection, insurance, etc.). Impacted on add-on purchasing started from $0.2 per booking to $2 per booking.
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Handpicked for the COVID action team, which brought bookings up from 20% to 70% in several initiatives.
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Strategetic North Star on hotels search result page, increasing conversion to 10k+ bookings.
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Redesigned Search Results on the App to bring more context, which increased conversions and reduced indecision by 10%.
2019 - Product Designer
(Core products: Bookings & Payments, AgodaHomes)
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Optimizing payments for a friction-free experience on all platforms (web, mobile web, app), reducing drop-off by 20% with personalized experiences across geographies.
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Optimized seamless payment experience by integrating well-known payment methods worldwide and personalized based on user's nationality.
2018 - UX Designer
(Families and Group travelers experience team, AgodaHomes)
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Work with the product, customer service, and research team to launch a personalized experience for family travelers and group travelers. Significant win experiment on products and increased conversions, reduced indecision by ~15%, and customer satisfaction upon check-in.
2014 - Visual & UI Designer
(Core products - hotel bookings)
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Strategic North Star design and redesigned Agoda Website
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Product experiments
2014
UI & UX Designer - RoboQ Startup
(Startup project participated True Incube #2)
RoboQ is an online restaurant queuing system designed to notify and alert customers once their queue / orders are ready.
This project is participated as a 40 Final teams in True Incube #2 accelerate program.
2012 - 2014
Web & Multimedia Designer at CPF IT Center Co., Ltd
(CP Group)
Designed and developed visual arts, media, web interface, and in-house software interface for all company's products (both online and offline) for Charoen Pokphand Foods (CPF).
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2011
Author, Photographer, Art Director of Lanna Lanterns Photo Book
This photo book serves as my thesis project for publication design and photography. I crafted it meticulously, from selecting the narrative and creating concepts to overseeing art direction, tone and voice or writing, photography setup, and printing techniques.
2010
Photographer & Art Director Assistant (Trainee) for WE Magazine
(Amarin Printing And Publishing)
Worked end-to-end process from creating monthly magazine concept and content to the publishing process. Worked closely with professional photographers and content editors in studios and outdoors.
2009 - 2010
Photojournalist for ONG Magazine
I collaborated with "A DAY" magazine team on the concept of believing in the power of people who inspire positive change in the community of Chiang Mai, Thailand.
Education
2008 - 2011
CHIANG MAI UNIVERSITY | Faculty of Fine Arts (Design Department)
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B.F.A (Hons - GPA 3.5) Graphic Design minored in Photography
Training Certificates
2023
Graphic Design with AI (Stable Diffusion)
Dec, 2024 via Skooldio
Foundations: Data, Data, Everywhere
Oct, 2023 | Google
How to Create Successful Design System with Storytelling
May, 2023 | Interaction Design Foundation (IxDF)
Foundations of User Experience Design
Jan, 2023 | Google